Meet The Gurus


Meet Dave ‘The Guru’, Owner/Director and the man with the driving ambition to maintain The Vape Gurus’ position as the no1 vape retailer in Norfolk. A well known figure in both the local community and vaping circles, Dave has a near encyclopaedic knowledge of all things vape and a passion to spread the word on the advantages of vaping as opposed to smoking. A former 70 a day man, he can speak from first hand knowledge of the benefits of quitting. Dave can usually be found cup in hand, vape in the other, waxing lyrical on his passion, vaping. His record speaks for itself with countless success stories and a huge customer base of people he has helped to quit and change their lives.


Meet Emma, ‘Mrs Guru’, full time wearer of the trousers in the business! A dedicated nic salt vaper having quit smoking over 5 years ago, Emma is always the  best with relatable first hand advice given from experience. Especially good with the first time vapers, Emma gives the gentle touch and a personal helping hand on your journey to quitting cigarettes. Usually resident in our Sheringham branch, Emma has a large customer base of people who have managed to make the switch to vaping by following her direction. Pay her a visit for the best advice in the business! 


Tank. The man, the myth, ‘The Vaping Gorilla’. Don’t be intimidated by our ex professional wrestler, ex doorman, vaping heavyweight. If you visit the Aylsham store when Tank is in residence, expect the royal treatment from our own king of vape. Nothing is ever too much trouble for Tank, he is there to listen, advise and guide you through your quitting journey. A massive fan of fruit and sweet eliquid he has an unrivalled ability to find the right juice for you. With several years of experience behind him you know that you are in capable hands.


Meet Ben, ‘Benji Baby’. He may be the newest member of the team but don’t let that fool you, he’s already a Guru! With a passion for the slushie type vape, Ben loves to chase the odd cloud or two. He has a great manner with customers both old & new and you’ll be comfortable talking to Ben no matter if you’re a new or long time customer. Ben isn’t based at any one particular location so if your luck is in then you too may be able to meet our Benji in person!


Meet Brad. Although Brad is with us part time, he is a full time dedicated vaper. Choosing to vape nic salts during the day and switching short-fill thicker juices in the evenings, he can give you top notch advice on both styles of vaping. He also has an extensive knowledge of e-liquid flavours